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经过80年代的持续发展,世界航空运输业再次陷入了危机的泥潭。经济衰退和海湾危机的双重打击使得航空公司的生意锐减。去年,世界航空运输业损失达40亿美元,而今年的景况还可能更糟。一些航空公司就此解体,象美国的东方、英国的欧洲航空公司;还有一些则不得不乞求破产法的保护,例如赫赫有名的美国泛美、大陆公司。为求生存,各航空公司费尽心机,有的耗费巨资进行大规模宣传,有的更干脆用大量免费机票招揽顾客。其用心可谓“苦”也!
After 80 years of sustained development, the world air transport industry once again caught in the quagmire of the crisis. The double blow from the economic downturn and the Gulf crisis has caused airline business to plummet. Last year, the world air transport industry lost more than 4 billion U.S. dollars and the situation this year may be even worse. Some airlines disintegrated in this way, like the United States in the East, the British European airlines; others have begged for the protection of bankruptcy laws, such as the famous Pan American, Continental companies. In order to survive, the airlines exhausted their efforts, and some spend huge sums of money for large-scale publicity, and some simply resort to a large number of free tickets to attract customers. Its intentions can be described as “bitter” also!