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时下,不少企业正为产品创新、市场销售和经济效益动脑筋,想办法,有的甚至一筹莫展。由此,笔者联想到有关媒体上的三则报道,不知能否对企业经营者有所启迪:美国爱之隆公司董事长布希莱在一次散步时,看到几个小孩对一只昆虫玩得很感兴趣,便来了灵感:现在玩具商们都在“美”上做文章,我何不生产一种与传统玩具背道而驰的“丑陋玩具”呢?于是他立即组织人力物力研制出了一套“丑陋玩具”。推向市场后备受欢迎,利润也十分丰厚。
Nowadays, many companies are using their brains for product innovation, market sales, and economic benefits. From this, the author thinks of three reports on the media and I wonder if I can enlighten the company’s managers: Alesson’s chairman, Busheila, saw a few children play with an insect during a walk. Very interested, they came to inspiration: Now toy companies are making a fuss about “beauty”. Why don’t I produce an “ugly toy” that runs counter to traditional toys? Then he immediately organized human and material development. Out of a set of “ugly toys”. It is very popular in the market and profitable.