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大数据时代下,商业情报成为企业竞争必不可少的生产要素。占比我国企业总量90%以上的中小微企业在竞争情报上却普遍存在既缺人力(专业竞争情报人员),又缺物力(企业竞争情报系统)的现象。低价甚至免费的基于SaaS的网络舆情监测平台应运而生,“探宝”就是其中的代表之一。文章通过分析当前企业竞争情报系统在互联网以及云计算下的发展背景,结合中小微企业对商业舆情的需求,综合分析国内首个免费舆情监测平台——探宝的功能维度,大胆猜测今后企业竞争情报系统的发展趋向。
Under the era of big data, business intelligence has become an indispensable factor of production in business competition. Small and medium-sized micro-enterprises, accounting for more than 90% of the total enterprises in our country, generally have the phenomenon of lack of human resources (professional intelligence personnel) and lack of material resources (enterprise competitive intelligence system) in their competitive intelligence. Low-cost or even free SaaS-based network public opinion monitoring platform came into being, “Po” is one of the representatives. By analyzing the development background of the current enterprise competitive intelligence system under the Internet and cloud computing, combined with the demand for commercial public opinion in small and medium-sized micro-enterprises, the article comprehensively analyzes the functional dimension of the first free public opinion monitoring platform in China, Intelligence system development trend.