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随着我国电视台综艺节目制作水平的提高,受众娱乐精神的高涨,我国真人秀节目处于上升时期。自2014年10月10日浙江卫视与韩国SBS团队联合制作的大型户外竞技真人秀节目《奔跑吧,兄弟》开播以来,连创收视佳绩。节目中7位固定嘉宾班底和每期不同的嘉宾,通过一个一个的游戏最后进行撕名牌大战,明星们在游戏中搞笑的表现赢得了广大观众的喜爱。《奔跑吧,兄弟》的成功,有对韩国综艺《Running Man》的成功模仿,也有它适合国情的超越。本文从《奔跑吧,兄弟》的发展概况、成功原因和不足进行分析,并对未来可持续发展策略提出建议。
With the improvement of the production level of variety shows in China’s television stations and the entertaining spirits of audiences, the reality TV shows in China are on the rise. Since October 10, 2014 Zhejiang TV and the South Korean SBS team jointly produced a large outdoor competitive reality show “Run it, brother” since the launch, with a success ratings. Seven fixed program guests in the stage and each different guests, through one by one game finally tear brand name, the stars in the game funny performance won the audience’s favorite. The success of “Running, Brothers” has been a success imitation of Korean variety “Running Man,” and it has surpassed national conditions. This article analyzes the general situation, reasons and shortcomings of “Running, Brothers” and makes suggestions for the sustainable development strategy in the future.