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NBA是世界上水平最高、影响最大的篮球职业联赛,凡站在NBA赛场上的篮球运动员,都有着不凡的影响力,特别是那些超级球星们,他们的一举一动,都让球迷们津津乐道。NBA球星们的衣、食、住、行,特别是他们穿什么、用什么,球迷们纷纷效仿和追捧。能得到一双乔丹代言的耐克鞋,比让他们出国旅行都高兴。让NBA球星代言自己的运动鞋品牌,成为众多运动鞋生产商的首选,他们为了更好地宣传自己的品牌,削尖了脑袋找一些篮球明星,做他们的代言人或形象大使。这样,运动鞋公司可从NBA球星的宣传中大赚其钱,而NBA球星们也从运动鞋公司那里得到了上千万,甚至近亿美元的外快,达到了双赢的目的。在运动鞋生产商寻找NBA球星代言,或者NBA球星选择运动鞋生产商的过程中,都发生了哪些鲜为人知的故事呢?
NBA is the world’s highest level, the most influential basketball professional league, where NBA basketball players standing on the court, have extraordinary influence, especially those superstars, their every move, let the fans relish . NBA players clothing, food, shelter, transportation, especially what they wear, what to use, fans have followed and sought after. Can get a pair of Jordan endorsement of Nike shoes, than to let them travel abroad are happy. Let NBA star endorsement of their sports shoes brand, become the first choice for many sports shoes manufacturers, they are better to promote their own brand, sharpened head to find some basketball star, to be their spokesman or ambassador. In this way, sports shoes company from NBA star propaganda in big money, and NBA players from sports shoes company got tens of millions, or even nearly 100 million foreign fast, reaching a win-win situation. What little-known story happened when sportswear makers looked for NBA star endorsements or when NBA stars chose sports shoe makers?