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前瞻观点:2007年将有更多的企业申请到直销牌照,直销行业的竞争会更加激烈。合法企业在调整模式适应法规的同时,也将会更加注重产品品质和品牌形象的树立与巩固。考虑到国内消费市场需求快速发展的趋势,安利在中国将加快在海外市场已享有赞誉并占有稳定市场份额的产品的引进速度,以实现多元化的产品线组合,并积极采用更多元化的营销方式,以保持和提升安利在华的销售业绩。2006年影响力:2006年12月1日,安利拿到了直销牌照,这可以说是郑李锦芬率领的安利(中国)管理团队辛苦努力的结果,也可以说是安利(中国)十年来致力于产品品牌、企业影响力建设水到渠成的结果。安利(中国)公布的新业务制度,以全新的面貌迎接后直销立法时代的到来。
Prospective point of view: In 2007 there will be more companies to apply for direct sales license, the direct selling industry competition will be more intense. Legitimate enterprises in the adjustment mode to adapt to laws and regulations, but also will pay more attention to product quality and brand image of the establishment and consolidation. Taking into consideration the rapid development of demand in the domestic consumer market, Amway will accelerate the introduction of products already praised in overseas markets and gaining a stable market share in China in order to diversify its product portfolio and actively adopt a more diversified Marketing methods to maintain and enhance Amway’s sales in China. 2006 influence: December 1, 2006, Amway got a direct sales license, which can be said to be led by Zheng Li Jinfen Amway (China) management team hard work results can also be said that Amway (China) devoted to the product of the past decade Brand, the impact of enterprise construction culminating results. Amway (China) announced the new business system, with a new look to meet the arrival of the post-marketing legislation.