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随着网络、移动终端等新兴媒体的飞速发展,传统纸质媒体,尤其是都市生活类报纸读者分众化倾向日益加大,面临着巨大压力和挑战。面对这种新情况,各家报社均采取了相应对策,以求在竞争剧烈的市场中立定脚跟,继续前行。传统纸媒面临的挑战与困惑近年来全球传统纸媒都在千方百计地谋求转型。从目前全国的纸媒发展态势看,大多数单位是在巩固发展纸质媒体的同时,兴办各自的新闻网,以作为对传统纸媒的补充,实现与读者网民更快互动。也有部分媒体尝试全媒体运作,融合各种新闻资源,采用各种新技术手段,以期抗衡新兴媒体的冲击。问题是,创办新闻网站,经营方面取得成功的尚属极少数,多数处于亏损状态;全媒体运
With the rapid development of emerging media such as the Internet and mobile terminals, the traditional paper media, especially the readers of urban life, tend to become more and more fragmented and face tremendous pressure and challenges. In the face of this new situation, various newspapers have taken corresponding measures in order to establish their own position in the highly competitive market and move on. The Challenges and Perplexities Confronting Traditional Paper Media In recent years, the world’s traditional paper media are trying every means to transform. Judging from the current trend of development of paper and media in the country, most units set up their own news network while consolidating and developing paper-based media as a supplement to traditional paper media and faster interaction with readers and netizens. Some media also try all media operations, integrating various news resources and adopting various new technological means in order to counter the impact of emerging media. The problem is that there are only a few successful news websites in operation and the majority are at a loss.