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据eMarketer公司的一份研究,2014年全美国的广告投放额为1780亿美元,其中电视、数字媒体、印刷媒体、无线电广播、户外和直邮目录媒体分别占38%、28%、18%、8.5%、4%和3.5%。考虑到手机媒体份额的强劲增长以及电视收视率、报纸印刷版发行量的持续下降,未来几年内,美国数字媒体的广告收入将超过电视,四大媒体的格局将由数媒、电视、报刊和广播依序构成。
According to a study by eMarketer, in 2014, the total amount of advertisements in the United States was 178 billion U.S. dollars, of which, 38%, 28% and 18% of the media of television, digital media, print media, radio broadcasting, outdoor and direct mail directories respectively, 8.5%, 4% and 3.5%. Taking into account the strong growth in the share of mobile phone media and the continuous decline in television ratings and newspaper print editions, U.S. digital media will outperform television in advertising in the next few years. The four major media formats will be broadcast by digital media, television, newspapers and radio Constructed sequentially.