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据尼尔森《2011中国消费者了解运动赛事的信息渠道》调查显示:电视为76%,互联网为70%,可见,以网络为代表的新媒体正在分流电视受众、瓜分体育市场份额,成为影响数亿人的体育营销“新主场”。作为座拥中国最大的体育传播平台,领跑体育营销的先行者,未来广告有着体育整合营销的先天优势,我们将搭起这样一座桥,连通电视与新媒体,汇聚起电视与新媒体的所有受众,帮助企业实现与消费者的多层面沟通。
According to the Nielsen “2011 Chinese consumer understanding of sports events information channel” survey: 76% of television, the Internet is 70%, shows that the new media represented by the network is diverting TV audiences, carving up the sports market share, as the impact of hundreds of millions Human Sports Marketing “New Home ”. As the forerunner of Sports Marketing, the forerunner of Sports Marketing in China, which is the largest sports communication platform in China, the future advertising will have the inherent advantage of integrated sports marketing. We will set up such a bridge to connect TV with new media, bring together all the audiences of TV and new media, Help enterprises achieve multi-level communication with consumers.