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从20世纪90年代开始,案例教学法在我国高校教学中广泛使用,它有利于增强师生间在教学中的互动,活跃课堂气氛。同时,还能提高学生分析问题和解决问题的能力,增强学生学习的自觉性和主动性,所以这一教学法在少数民族广告教学中得到了广泛使用。根据十几年的广告学教学经验,笔者在少数民族学生的广告学教学中运用案例教学法取得了较好的效果。今后笔者将进一步着眼于探索和完善案例教学法在少数民族学生的广告学教学中的实际运用,结合少数民族广告实例,做出系统化的教学方案,有望于弥补少数民族广告学教学中的一些短缺之处。
Since the 1990s, the case teaching method has been widely used in the teaching of colleges and universities in our country. It helps to strengthen the interaction between teachers and students in teaching and enhance the classroom atmosphere. At the same time, it can also improve students ’abilities of analyzing and solving problems and enhance students’ consciousness and initiative in their study. Therefore, this teaching method has been widely used in ethnic advertising teaching. According to more than ten years of advertising teaching experience, I use the case teaching method to achieve good results in the advertising teaching of ethnic minority students. In the future, the author will further focus on exploring and improving the practical application of the case teaching method in the teaching of advertising for ethnic minority students. Combining with the examples of minority nationalities advertising, making systematic teaching programs is expected to make up for some minorities’ teaching of advertising Shortage.