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著名导演比利·怀尔德在给编剧的11条建议中,第一条便是:观众是反复无常的。某种程度上,他说出了另一个事实,那就是影视市场或者说一切和注意力经济有关的市场,都是反复无常的。反复无常必然带来风险。和“年复一年面对一张白纸”的作家承担的最大风险不过是清苦不同,一部影视剧通常筹备多年,如果没有观众,不仅投资人的真金白银打水漂,对于创作者来说不啻一次沉重打击,从此以后,下一部的钱在哪里?这个问题会像达摩克利斯之剑一样永远悬在头顶;最坏的结果是,从此没有翻身可能。在
The famous director Billy Wilder’s 11 recommendations to writers, the first is: the audience is capricious. To a certain extent, he uttered the other fact that the film market or all the markets concerned with the economy of attention are capricious. Capriccio inevitably brings risks. And “face a piece of paper year after year,” the biggest risk borne by the writer is nothing more than hardship, a film and television drama is usually prepared for many years, without an audience, not only the real money for investors, Creator is not a blow, then, the next one where the money? The problem will be like forever as the sword of Damocles hangs over his head; the worst result is that from time to time there is no possibility. in