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产品别具一格基础上的价值相等,使成本领先的企业得以将其优势直接转化为高于竞争厂商的利润;产品别具一格基础上的价值近似意味着为取得令人满意的市场占有率所必需的降低幅度还不至于冲销成本领先企业的成本优势,因此,成本领先企业能赚取高于平均水平的收益。成本领先地位的战略一般必然地要求一个企业就是成本领先者,而不只是争夺这个位置的若干厂商中的一员。许多厂商未能认识到这一点,从而在战略上铸成大错。当渴望成为成本领先者的厂商不只一家时,
Products with unique values based on the same value, so that the cost of the leading companies to their advantages directly into higher profits than competitors; product-specific value of a similar basis means that in order to obtain satisfactory market share required to reduce the extent of It does not yet offset the cost advantages of cost leadership companies, so cost leadership can earn above-average earnings. A cost-leadership strategy generally requires that a business be the cost leader, not just one of several vendors competing for this position. Many vendors fail to recognize this and thus strategically make a big mistake. When there is more than one vendor that aspires to become a cost leader,