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文章分析了奥运比赛与电视转播之间的双赢关系,特别是广告商在奥运转播节目中的面临的机遇与挑战问题。随着北京奥运会500天倒计时的正式启动,2008北京奥运更是成为本土企业腾飞的契机。
The article analyzes the win-win relationship between the Olympic Games and the television broadcasting, especially the opportunities and challenges that advertisers face in Olympic broadcast programs. With the formal start-up of the 500-day countdown to the Beijing Olympic Games, the 2008 Beijing Olympic Games will become an opportunity for local enterprises to take off.