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本人大学时学的专业就是广告学,也算是正宗的科班出身。毕业后的工作虽然都和传媒有关,但真正和广告有关的就只有一个广告文案而已。虽然广告文案的职能比较简单,无非就是写一些广告片创意和文案,但其实这个工作也是比较苦逼的。有时你绞尽脑汁想出的几个好的创意,结果客户看了以后,一点反馈都没有,所有的努力全都石沉大海。有时一个看着还不错的创意,结果客户和老板这里加一点新元素,那里加一点新元素,整个创意也早已变得面目全非。
I study in college is the advertising profession, can be considered authentic science classes. Although the post-graduate work is related to the media, there is only one copy of the ad related to the advertisement. Although the function of advertising copy is relatively simple, nothing more than to write some creative and copy of commercials, but in fact, this work is more bitter force. Sometimes you racked your brains to come up with a few good ideas, and after the client looked at it, there was not any feedback at all. All the hard work was done. Sometimes a good looking at the idea, the results of the customer and the boss add a little new element here, where a little new element, the entire idea has long been beyond recognition.