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在移动互联网生态的驱动下,IP营销、网红营销、直播营销、网综营销等营销形式逐步成为媒体方、广告代理商为品牌广告主营销的新阵地,我们将这些营销方式统称为品牌内容营销。从世界第一支内容营销广告发展至今,以内容为载体的传播形式已创造了众多卓越的营销成就。随着内容营销在市场营销地位的提升,关于内容营销能否达到广告主品牌声量、流量、销量统一提升的质疑声越来越多,对此,行业也一直
Driven by the mobile Internet ecology, marketing forms such as IP marketing, network red marketing, direct marketing marketing and network ensemble marketing have gradually become the new front for the marketing of brand advertisers by media parties and advertising agencies. These marketing methods are collectively referred to as brand content Marketing. Since the first content marketing advertisement in the world has been developed so far, content-based media has created many excellent marketing achievements. With the promotion of the status of content marketing in the marketing, there is more and more voices of questioning about whether the content marketing can achieve the unified promotion of the advertiser’s brand volume, traffic volume and sales volume