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专业化办台,是近十年来广播行业的话题。美国人托夫勒写的《第三次浪潮》较早预言了电台专业化的大趋势。并且,他的预言在20世纪70年代成为美国广播的现实。美国广播的商业化和激烈竞争的环境,使他们较早地认识并实行了专业化,他们也因此在媒体的竞争中稳定并扩张了自己的份额。
Specialized to Taiwan, is the topic of the broadcasting industry in the past decade. The “third wave” written by the American Toffler earlier predicted the general trend of radio specialization. And his predictions became the reality of U.S. broadcasting in the 1970s. The commercialization and fiercely competitive environment of U.S. broadcasting enabled them to recognize and implement specialization earlier, and as a result, they stabilized and expanded their share of the competition in the media.