现代报纸版式突破的浅思考

• 作 者: 王玮 姜斌 刘楠
• 出 处: 新闻传播
• 发表日期: 2000年06期
• 关键词: 现代报纸 版式设计 激光照排 外在质量 视觉冲击 传播媒介 版面设计 报纸版面 标题制作 胶版印刷

◇版面是形成报纸个性的重要组成部分。随着报刊等诸多传播媒介的激烈竞争,报纸不仅更加注重新闻的内在质量,也将关注的目光聚焦在版式设计、印刷等外在质量上。尤其报纸在采用激光照排和高质量的胶版印刷等新技术之后,追求个性化的艺术的版式设计,更是众家报纸努力的方向。近年来,越来越富于个性化和视觉冲击力的版面,让读者不看报头就可知道手中是哪一家的报纸。可见,各家报纸在版再变化上都下了一番苦功夫。经过总结,我们发现,那些越来越讲究“冲击”、

◇ layout is an important part of the formation of newspaper personality. With the fierce competition among newspapers and other media, newspapers not only pay more attention to the intrinsic quality of news, but also focus on the external qualities of layout design and printing. In particular, the newspaper after using laser phototypesetting and high-quality offset printing and other new technologies, the pursuit of personalized art layout design, it is the direction of public newspapers efforts. In recent years, increasingly personal and visual impact of the layout, so readers do not read the header can know which one is in the hands of the newspaper. It can be seen that various newspapers have made a lot of hard work in the changes of the editions. After summing up, we found that those who pay more and more attention to “shock”,