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4A的影响力、吸引力和行业地位仍不容否认,4A只要正视自身的问题,补齐短板,4A的地位依然难以撼动。伴随中国改革开放的历史浪潮,中国广告业得以重新恢复,发展至今,也不过区区30多年的历史。在这短短的30多年的发展历程中,中国广告业大致经历了5个发展阶段:第一阶段:1979年起,伴随改革开放的浪潮,中国重新恢复了广告业,开始培养了一批传统的老广告人;第二阶段:1993年,广告法的颁布,使广告的行为受到法律的管理,大量的4A公司进入中国;第三阶段:2001年中国加入了WTO,WTO中有一个附属的服务条款,其中重要的一条就是外国的广告公司可以在中
4A’s influence, attractiveness and status of the industry is still undeniable, 4A just face their own problems, fill the shortcomings, 4A’s status is still difficult to shake. With the tide of history of China’s reform and opening up, the advertising industry in China has been able to regain its status up to now, but it has no more than 30 years of history. In this short span of more than 30 years of development, the advertising industry in China has experienced roughly five stages of development: Phase I: Since 1979, with the tide of reform and opening up, China has regained its advertising business and started to cultivate a number of traditions The second stage: In 1993, the promulgation of the Advertising Law made the advertising act governed by law and a large number of 4A companies entered China. The third stage: In 2001, China joined the WTO and there is an affiliated Terms of service, one of the important one is that foreign advertising companies can be