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1应用背景近几年,为全面推进“三集五大”建设,进一步整合营销资源,优化营销组织模式,增强营销运营管控力度,加快构建“大营销”体系,国家电网公司决定建立覆盖公司总部、网省及地市公司的三级营销稽查监控体系。2011年1月,国家电网公司出台了《关于推进营销稽查监控体系建设的指导意见》,提出营销工作是公司生产经营的关键环节,承担着保障公司经营成果、展示公司良好形象的重大责任。建设营销稽查监控体系,对营销关键指标、工作
In recent years, in order to comprehensively promote the construction of “three sets and five major”, further integrate the marketing resources, optimize the marketing organization mode, enhance the management and control of marketing operations and speed up the construction of a “big marketing” system, the State Grid Corporation of China decided to establish Covering the company headquarters, provincial and municipal companies in three marketing audit monitoring system. In January 2011, SGCC promulgated the Guiding Opinion on Promoting the Construction of Monitoring and Inspection System for Marketing, and proposed that marketing should be the key link in the company’s production and management. It should bear the major responsibility of safeguarding the company’s operating results and displaying the good image of the company. Construction of marketing audit monitoring system, the key indicators of marketing, work