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据新闻出版总署计财司发布的全国新闻出版业基本情况统计数据,2006年,全国共出版图书233971种,其中新版图书130264种,重版、重印图书103707种。面对浩如烟海的图书市场,面对日益数字化、网络化的时代,如何使自己精心编辑出版的图书大放异彩,什么样的市场运作才能获得最大的社会效益和经济效益,是每一位出版人关注的焦点。本期我们推出数字时代背景下图书的营销与宣传专题,希望能对大家有所帮助和启迪。
According to the statistical data on the basic situation of the press and publication industry published by the General Administration of Press and Publication of the People’s Republic of China in 2006, there are totally 233971 kinds of books published in the country, including 130264 new books, 103707 reprinted books and reprints. The face of the vast book market, in the face of an increasingly digital, networked era, how to make their own carefully edited and published books shine, what kind of market operation in order to get the greatest social and economic benefits, is every publisher The focus of attention. This issue we launched the marketing and promotion topics in the digital age background, hoping to be helpful and enlightening for everyone.