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近年来,随着我国旅游业的迅猛发展,旅游地的政府和企业十分重视旅游市场的营销工作,某些深藏于偏僻山区的自然景观也因其独特的吸引力而被迅速纳入了旅游消费市场中。为了深入研究当下国内旅游营销的特征,找出其发展规律,笔者通过对旅游地视觉表征的研究,以求促进国内旅游业沿着正确的轨道不断向前发展。
In recent years, with the rapid development of tourism in our country, governments and enterprises in tourist areas attach great importance to the marketing work in the tourism market. Some of the natural landscapes hidden in remote mountain areas are also quickly incorporated into tourism consumption due to their unique attraction Market. In order to study the current characteristics of domestic tourism marketing and find out the law of its development, the author studies the visual representation of tourism destinations in order to promote the continuous development of domestic tourism along the right track.