论文部分内容阅读
比亚迪汽车面对国内汽车市场新品不断下线,价格不断下调的市场竞争环境,对新产品的研发做出了最新战略调整,即“产品数字化”,通过信息技术,建立以市场为导向的科学研发机制,使汽车在其生命周期中发挥出令人欣喜的崭新作用,以“数字化生存”的价值和影响谋求快速应对国内汽车市场的变化。比亚迪汽车公司倾全力组建一支国际化团队倾力投入研发,在开发新车的同时,充分调动比亚迪集团一切现有资源对福莱尔轿车进行产品数字改造,导入了最新的IC技术。IC设计和计算机软件开发被视为
BYD Auto Faced with the Constantly Off-line and Constantly Reduced Market Competitive Environment in the Domestic Automotive Market, BYD Auto made the latest strategic adjustment to the R & D of new products, namely “digitalization of products”, through the establishment of market-oriented scientific research and development through information technology Mechanism to enable the car to play a delightful new role in its life cycle and to rapidly respond to changes in the domestic automotive market with the value and impact of “digital survival.” BYD Auto Company devoted itself to setting up an international team to devote itself to R & D. While developing new cars, it fully mobilized all existing resources of BYD Group to carry out digital product transformation on the Brilliance sedan and introduced the latest IC technology. IC design and computer software development are seen