论文部分内容阅读
广告是一门边缘性、交叉性的应用型学科,学生不但要掌握广博的理论知识、技巧,同时要具备较强的实际应用能力。因此,广告专业应特别注重对学生实践能力、动手能力、创新能力的培养。而国内一些高校广告专业产学研合作教育的思路不够开阔,把开展产学研合作教育仅仅作为解决学生实习的一个途径,片面强调专业对口,没有把培养
Advertising is a marginal, cross-disciplinary applied disciplines, students not only have to master a wide range of theoretical knowledge, skills, but also have a strong practical ability. Therefore, the advertising profession should pay special attention to the students practice ability, ability, ability to innovate. However, some universities in China do not have a broad idea of cooperative education of production, study and research. Only by way of carrying out cooperative education of production, study and research is only one way to solve student internship. One-sided emphasis is on professional counterparts,