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在专家们看来,以国家电网公司2006年3月对外发布国内第一份企业社会责任报告为发端,中国正式开启了“企业社会责任元年”。显然,这是一个标志性事件。它意味着我们关于现代企业本质属性的观察视角已经由“企业利润最大化”转换为“社会福利最大化”。无疑,这种观察场景的转换,代表着我们的“认知框架”已经越来越接近“企业的真相”。企业社会责任(Corporate Social Responsibility,简称CSR),是指在市场经济体制下,企业在创造利润、对股东利益负责的同时,还要承担对员工、对社会和环境的社会责任,包括
In the opinion of experts, China officially opened the first year of corporate social responsibility with the launch of the first domestic CSR report by SGCC in March 2006. Obviously, this is a landmark event. It means that our observational perspective on the essential attributes of modern firms has been transformed from “maximizing corporate profits” to “maximizing social welfare.” Undoubtedly, the conversion of this observation scenario represents that our “cognitive framework” has come closer and closer to “the truth of the business.” Corporate Social Responsibility (CSR) refers to that under the market economy system, an enterprise is responsible for the interests of its shareholders while creating profits and social responsibilities for its employees, society and the environment, including