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市场竞争已经由买方市场关注消费需求转变到细分市场引导需求的阶段,终端卖场是引导需求、争夺需求最直接的阵地,关注卖场促销变化是营销人员的必修功课。本文基于中唐新生代市场研究公司的终端监测——《SP EXPRESS 中国商品品牌促销战报》(广州部分)饮料数据进行分析,以帮助大家掌握饮料市场终端促销的变化。价格竞争已经打响一、促销活动持续增长,终端竞争如火如荼从3～5月饮料市场整体促销活
Market competition has been concerned by the consumer market demand for consumer segments to guide the stage of market demand, terminal stores is to guide the demand for the most direct battle for the position, concerned about the store sales changes marketers compulsory homework. This article based on the terminal monitoring of the Cenozoic market research company in the Tang Dynasty - “SP EXPRESS China Commodity brand marketing war” (Guangzhou part) beverage data analysis to help you master the changes in the beverage market terminal promotions. Price competition has started one, the continued growth of promotional activities, terminal competition in full swing from 3 to 5 months the overall beverage market promotional activities