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民国时期在上海成立的中国旅行社拉开了中国近代旅游业发展的序幕,其第一家分支机构——杭州分社的设立,标志着浙江旅游业开启了新的历史时期。本文全面梳理了中国旅行社杭州分社创立的社会背景和发展历程,对每个阶段的主营业务进行了细致的归类与分析,认为杭州分社对于民国时期杭州旅游目的地形象的树立和旅游业的发展都作出了不可替代的历史贡献。
The China Travel Service, set up in Shanghai during the Republican Period, opened the prelude to the development of modern tourism in China. The establishment of Hangzhou Branch, the first branch of the China Travel Service, marked the beginning of a new historical period for the tourism industry in Zhejiang. This paper comprehensively sorts out the social background and development course of the Hangzhou branch of China Travel Service, and classifies and analyzes the main business of each stage carefully. It thinks that the Hangzhou branch plays an important role in establishing the image of Hangzhou tourism destination during the Republic of China and the tourism industry Development has made an irreplaceable contribution to the history.