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我们的媒体宣扬着“以人为本”的人文主义传播观,遵循着“受众本位”的原则,但是我们把“人性化”过多地放在受众的身上了,以至于目前很多的媒体有着太过大众化的传播倾向,甚至是“媚俗”了。难道“人性化”的原则就只适用于受众吗?笔者认为,媒介传播中的“人性化”包含对传者和受众双方面的人性关照,媒体工作者也需要认识并且享受“人性化”。
Our media preaches the humanist principle of “people-oriented” and follows the principle of “audience-based ”, but we put “humanization” too much on the audience so much so far Of the media has a too popular tendency to spread, or even “kitsch.” Does the principle of “humanity” apply only to the audience? In my opinion, the “humaneness” in media communication contains the care of both the audience and the audience, and the media workers also need to understand and enjoy the “Humanize”.