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针对制造商、销售代理和零售商组成的供应链系统,分析销售代理对系统绩效的影响。分别在有销售代理和无销售代理的供应链中构建了博弈模型,对比了两种模型的契约设计和供应链成员收益情况。研究表明,与无销售代理相比,当制造商的生产量大于某阈值时,有销售代理时制造商收益增加,零售商收益下降,整个供应链系统的收益增加。最后,利用Matlab进行模拟计算,验证了结论的有效性。
For the supply chain system composed of manufacturers, sales agents and retailers, the impact of sales agents on system performance is analyzed. The game model is constructed in the supply chain with and without sales agent respectively. Contrast the contract design and supply chain members’ return of the two models. Studies have shown that when the manufacturer’s production volume is greater than a certain threshold compared with the non-sales agent, the profit of the manufacturer increases with the sales agency, the profit of the retailer decreases, and the income of the whole supply chain system increases. Finally, using Matlab to simulate and verify the validity of the conclusion.