点点滴滴“正广和”

• 作 者: 徐鸣
• 出 处: 都会遗踪
• 发表日期: 2013年01期
• 关键词: 国内饮料 中国大陆市场 独资企业 名正 日本法西斯 饮料行业 日本侵略者 沪上 侵华战争 英国商人

在20世纪七十年代末,可口可乐公司在进入中国大陆市场之前,上海滩上知名的一些民族品牌如“正广和”汽水占据了国内饮料销售的大块领域。其实寻根究底,正广和这块牌子原来竟是英国独资企业。笔者根据一名正广和有限公司老职工在20世纪末编写正广和厂史时留下的油印稿,汇编其中记录的点点滴滴,将这一沪上百年老厂的发展历程作一回顾。

Before the end of the 1970s, Coca-Cola entered into the Chinese market and some of the well-known national brands on the beach such as “Zhengguanghe” soda accounted for a large area of ​​domestic beverage sales. In fact, the root cause of the root cause is that this brand was originally a wholly British-owned company. The author compiled a record of the bit by bit by a veteran worker of Masahiro Co., Ltd. at the end of the 20th century when he wrote the history of Masahiro Plant and made a review of the history of this century-old plant in Shanghai.