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在家电行业整体形势不容乐观的情况下,洗衣机市场也陷入量额齐跌的困境。在9月20日举行的2016洗(干)衣机行业高峰论坛上,国家信息中心发布的数据显示,2016年1-7月,国内重点城市洗衣机销售量1325万台,农村及五级市场销售量550万台,合计1875万台。与去年同期相比,销售量同比下滑6.1%,销售额下滑6.91%。前两年在白电市场一枝独秀的势头不再,现阶段洗衣机市场已经进入调整期。
In the appliance industry, the overall situation is not optimistic about the case, the washing machine market has fallen into the plight of the same amount of Qi. In the 2016 washing machine market summit held on September 20, the data released by the National Information Center showed that from January to July 2016, the sales volume of washing machines in key cities in China was 13.25 million units, that of rural and fifth-tier markets 5.5 million units, a total of 18.77 million units. Compared with the same period of last year, sales volume decreased by 6.1% YoY and sales volume decreased by 6.91%. The first two years in the white market is no longer the momentum of the thriving, washing machine market has entered the current phase of adjustment.