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作为一个既有别于传统新华书店,又不同于民营连锁书店的独特个体,文轩BOOKS标志着新华文轩零售观念的变革,也会为成都共襄盛举的书店生态注入全新的活力。如果说成都是一片阅读的沃土的话,复合式经营就如同一阵暖风——仿佛就在一夜之间,所有的书店都摇身一变,亮出了自己最鲜亮的一面。随着越来越多多元化的阅读空间在这座城市扎根,作为四川老字号的书店品牌,在这片土地上耕耘多年的新华文轩将何去何从,无疑牵动着新老读者的神经。
As a unique individual not only from the traditional Xinhua Bookstore but also from the private chain bookstore, Wenshuang BOOKS marks a revolution in the retail concept of Xinhua Wenguan and will inject a new vitality into the bookstore ecology in Chengdu. If Chengdu is a fertile land for reading, compound operation is like a warm air - as if overnight, all bookstores are transformed, showing their brightest side. As more and more diversified reading space takes root in this city, as the old brand of bookstore in Sichuan, Xinhua Wuxuan, who has cultivated this land for many years, will undoubtedly affect the nerves of old and new readers.