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处于转型关键时期的中国,其文化价值体系的发展存在着一些问题,例如:异质文化侵袭、价值取向更为多元等。美剧在中国的热播带来了广泛的影响,产生了大量的受众。这些受众一方面对国产电视剧的剧情表示质疑、对现实生活中的价值标准进行批判、对国家主流价值观念采取漠视态度;另一方面却将美剧中所宣扬的价值理念不断进行重构。由此可见,针对美剧热播背后隐藏的文化价值的探究,对于我国核心价值体系的构建具有重要的现实意义。
In the crucial period of transition, China has some problems in the development of its cultural value system, such as heterogeneous cultural invasion and diversified value orientation. The popularity of US drama in China has brought a wide range of impact, resulting in a large audience. On the one hand, these audiences questioned the plot of domestic TV series, criticized the value standards in real life and ignored the mainstream values of the country; on the other hand, it reconstructed the values and concepts advocated in the American TV series. Thus it can be seen that the exploration of the hidden cultural values behind the hit of American TV plays an important and practical significance for the construction of China’s core value system.