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许多学者云里雾里争论国际化与本土化,还不如吃媒体饭的戴杰明看的明白,他认为自己麾下的新闻集团既最国际化,又最本土化。没有一个在全球范围内统一的电视频道,只有一个个本土化的传媒公司。他发现本地化是新闻集团的天然属性。戴杰明真是个聪明人,无怪赢得老默多克的信赖。而老默多克更有眼力,为了打开中国市场,多年来想方设法了解中国观众喜欢看什么,寻找他的传媒公司在中国落地的机会。功夫不负有心人,在取得了中国领导人和中国观众的信任后,星空传媒集团的星空卫视终于以本土化的姿态在中国广东落地。
Many academics have been arguing about the internationalization and localization of Yunliwuzhai as well as Dai Jieming who knows how to eat the media. He believes that the news group under his command is both the most international and the most indigenous. There is no single unified television channel around the world, only one local media company. He found that localization is a News Corporation’s natural attributes. Dai Jieming is really a smart man, no wonder won the trust of the old Murdoch. The old Murdoch more eye-opener, in order to open the Chinese market, over the years to find ways to understand what Chinese viewers like to look for his media company the opportunity to landed in China. Kung Fu pays off, after obtaining the trust of Chinese leaders and Chinese audiences, Star TV Star TV finally localized in Guangdong, China.