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在新型合作模式与传统营销路数的对接与传承上,IT特性是新渠道的立身之本。从商业合作或客户服务层面看,为厂商“代言”是他们转型创新的权宜之计。在云计算大数据新技术推动下,市场趋向扁平化,IT企业都在差异化竞争上不遗余力,只有拥有核心技术者才有真正的话语权。而从代理商的角度,厂商的核心技术厂商的持续创新才是他们的主导。这条路线过去现在都不会变化。变化在于合作的密切程度。厂商客户对专业服务的需求,
In the new cooperation model and the traditional marketing channels docking and heritage, IT features is the foundation of the new channel. From the business cooperation or customer service level, for manufacturers “endorsement ” is their stopgap measure of innovation. Driven by the new technology of cloud computing big data, the market tends to be flattened. IT companies are sparing no efforts in differentiated competition. Only those who possess core technologies have a real voice. From the agency’s point of view, manufacturers of the core technology manufacturers continued innovation is their dominant. This route has not changed in the past. The change lies in the close cooperation. Manufacturers of professional customer service needs,