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随着我国新闻事业的飞速发展,体育新闻作为一种大众传媒正在日益渗透到社会生活的各个领域。内容丰富精彩、形式多样的体育新闻充斥着我国各大媒体,也吸引了更多受众的关注。近些年来,我国体育新闻报道娱乐化色彩普遍增强,体育新闻报道的娱乐化现象更是势不可挡。对此,我们需要进行理性思考,既要警惕过度娱乐化所带来的负面影响,也不能对正常的娱乐化简单地全盘否定。体育新闻报道应该坚持自己的基本原则和导向,遵循新闻发展规律,避免脱离体育新闻事业发展的正轨。
With the rapid development of journalism in our country, sports news as a mass media is increasingly penetrating into all fields of social life. Rich in content, diverse forms of sports news is flooded with the major media in China, but also attracted the attention of more audiences. In recent years, the color of entertaining of sports news reports in our country has been generally enhanced, and the entertaining phenomenon of sports news reports is overwhelming. In this regard, we need to think rationally, we must guard against the negative impact of over-entertainment, nor can we simply negate normal entertaining. Sports news reports should adhere to their own basic principles and guidance, follow the law of press development, and avoid breaking away from the development of sports journalism.