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近些年,无论是央视还是地方卫视,不管是综艺节目还是晚会,都开始乐于邀请体坛明星。在刚过去的春节档里,体坛明星就成为各家卫视争抢的香饽饽。当下体坛明星上综艺节目已成为潮流,跨界娱乐圈的运动健儿越来越多。其实,只要把持好分寸和尺度,这是一举两得:实现体坛明星的商业价值,提升人们对体育项目的关注度。可以说,跨界为体育明星打开了生活的另一扇窗,为枯燥的生活增添了一抹绿色。
In recent years, both CCTV and local TV stations, whether variety shows or evening shows, are beginning to invite sports stars. In the just past Spring Festival stalls, sports stars have become the contempt of various satellite TV. The current variety shows on the sports arena has become the trend, more and more cross-border entertainment athletes. In fact, as long as the good sense of proportion and scale, it serves two purposes: to achieve the commercial value of sports stars, enhance people’s attention to sports. It can be said that cross-border for sports stars opened another window of life, to add a touch of boring green life.