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很多产品做成知名品牌后,分公司的销售作用都在下降。一方面随着销量的激增,给分公司的管理带来了复杂性;另一方面是当地的渠道在快速成长。分公司在区域上很多时候被视作厂商连接渠道的桥头堡,对于一个拥有成熟品牌的供应商来说,开设在各区域的分公司出货职能(或称之为销售职能)正在迅速衰退,有的甚至成为公司在各区域进一步发展的阻碍。另一方面,分公司是否直接出货取决于当地市场竞争环境和企业自身的类型。我们不能对分公司直接扮演渠道角色做出是对还是错的直接判断,下面将
A lot of products made of well-known brands, the role of branch sales are declining. On the one hand, with the surge in sales volume, it has brought complexity to branch management; on the other hand, the local channels are growing rapidly. Branch offices are often seen as bridgeheads in the area for manufacturers’ connection channels. For a supplier with a mature brand, branch office functions (or sales functions) in various regions are rapidly declining, with Or even hinder the company’s further development in all regions. On the other hand, whether the branches are shipped directly depends on the local market competition and the type of business itself. We can not directly judge whether the branch office directly plays the channel role is right or wrong.