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北京奥组委规定,每个城市传递的路程要控制在40-45公里之间,每天安排208名火炬手传递圣火,传递时间安排在上午9点到下午5点30分之间。有限的时间和路段,对于途经城市来说弥足珍贵。对于企业来说,参与奥运火炬传递的门槛虽然很高,但这仍然是奥运各级赞助商们最为看好的营销良机。就拿目前北京奥组委火炬接力3家全球合作伙伴可口可乐、三星和联想来讲,他们参与奥运火炬传递活动可谓是各有企图,并且用心良苦。
BOCOG stipulates that the distance traveled by each city should be controlled between 40 and 45 kilometers. 208 torch bearers are handed daily to pass the torch, and the delivery time is between 9 am and 5.30 p.m. Limited time and road sections are precious for passing the city. For enterprises, the threshold for participating in the Olympic torch relay is high, but this is still the most promising marketing opportunity for sponsors at all levels of the Olympic Games. Taking the current BOCOG torch relay 3 global partners Coca-Cola, Samsung and Lenovo, in terms of their involvement in the Olympic torch relay can be described as each attempt, and well-intentioned.