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在今天这样一个泛媒体时代,考察一件事情、一个话题是否具有主流地位,最简单的办法就是看它在主流媒体上占据什么样的位置。你会注意到,无论是演出还是营销,单独哪一样,都可以成为媒体中重要的话题,但是“演出+营销”这一组合,即便在海量信息的互联网上,搜到的东西也十分有限。我们可以很向往俞伯牙、钟子期那种一对一的知音关系,但用今天营销学的观点来看,它无疑是一种巨大的资源浪费。设若帕瓦罗蒂只对着某一个人歌唱,而这个人一旦死了,就缄口弃音不再歌唱,他绝不会成为举世闻之若狂的男高音歌王。俞伯牙与帕瓦罗蒂最大的不同,就是一个生活在只讲艺术不讲
In today's era of ubiquitous media, the simplest way to look at one thing or whether one topic has a mainstream status is to see what position it occupies in the mainstream media. You will notice that either performance or marketing alone can be an important topic in the media, but the combination of “performance + marketing”, even on the internet of vast amounts of information, limited. We can yearn for Yu Boya, Zhong Zi period of that one-on-one relationship, but with today's marketing point of view, it is undoubtedly a huge waste of resources. Suppose Pavarotti sings only to a certain individual, and once the man dies, he silences and ceases to sing, and he will never be the ovation of the world's tenor king. Yu Boya and Pavarotti the biggest difference is that life speaks only about art