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我国现在已经形成了买方市场,商品、生产力出现了相对过剩。消费者的消费心理,已从过去的“价格——需要——品牌”改变为“需要——品牌——价格”。消费者已把过去第一位的价格放到了不太重要的位置,而把名牌、信誉等放到了第二位,将来会放到第一位,这就决定市场的优化配置已从有形资产向无形资产转化。市场的客观变化,已经提出了实行无形资产优化配置的必要性。我国经济已经从市场经济的“斗勇”、“斗财”转入了“斗智”的时代。在这种时代决定经济发展
China has now formed a buyer’s market, where there is a relative surplus of goods and productivity. Consumer psychology has changed from the past “price - need - brand” to “need - brand - price.” Consumers have put the price of the first place in the past less important position, and put the brand name, reputation and so on into the second place, will be placed in the first place, which determines the optimal allocation of the market has been from the physical assets Intangible assets into. The objective changes in the market have put forward the necessity of implementing the optimal allocation of intangible assets. China’s economy has shifted from “fighting courage” and “fighting money” in a market economy to an era of “fighting wisdom.” In this era of economic development