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近几年,洋药抢占中国市场的现象十分普遍,在一些沿海发达地区医院的药房中,洋药已经占到相当的比重。这一现象的产生与洋药无所不在的广告有着十分密切的关系,因为同是一种药物,洋药的定价自由度远远大于国产者,正是由于这种定价上的优势,洋药就能大大提高销售价格,有能力拿出大宗广告费用加强宣传攻势,最终这些费用还是由病患者自己承担。另外,普通公众缺乏必要的药品知识,容易受到广告影响,迷信洋药也就成了家常便饭。 那么,是不是洋药真的优于国产药品呢?公允地说,洋药可能在以下三方面具有某些优势。第一,如果单就新药开发来讲,毫无疑问洋药比国药有优势。因为开发一种
In recent years, foreign drugs to seize the Chinese market is very common phenomenon, in some well-developed coastal hospital pharmacies, foreign drugs have accounted for a considerable proportion. This phenomenon is closely related to the omnipresent advertisement of foreign medicine because it is a kind of medicine and the pricing flexibility of foreign medicine is far greater than the domestic ones. It is precisely because of this pricing advantage that foreign drugs can Significantly increase sales prices, the ability to come up with bulk advertising costs to strengthen promotional campaign, and ultimately these costs are borne by patients themselves. In addition, the general public lacks the necessary knowledge of drugs, vulnerable to advertising, superstitious foreign medicine has become commonplace. So, is not really superior to foreign drugs domestically produced drugs? Fair to say that foreign drugs may have some advantages in the following three areas. First, there is no doubt that Western medicine has advantages over traditional Chinese medicine if it is solely for the development of new drugs. Because of a development