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社会资本作为一种新兴资本越来越受到人们的重视 ,从人保公司的县支公司业务获得实证分析看 ,社会资本在基层保险公司起着决定作用 ,理性地把无形的社会资本加以开发和利用 ,建立广泛的、密切的社会关系网络 ,对保险业绩的提升会产生极大的推动作用。同时也提示我们 ,保险公司的总公司、省公司、地市公司、县级公司人才需求是分层次的 ,县支公司的人才选择要以社会资本、社会背景和丰富的社会网络资源 ,以及个人的交际能力为主要条件 ,人才选择要因地制宜。
As an emerging capital, social capital has drawn more and more attention. From the empirical analysis of the operation of the county branch of PICC, social capital plays a decisive role in the grassroots insurance companies, rationally exploiting and utilizing intangible social capital , Establishing a broad and close network of social relations will greatly promote the improvement of insurance performance. At the same time, it also prompts us that the talent demand of insurance company’s head office, provincial company, prefectural and county-level companies is hierarchical. The selection of talent for county branch companies should be based on social capital, social background and rich social network resources, as well as individuals Communicative ability as the main condition, talent selection should be adapted to local conditions.