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现阶段,煤炭市场的需求正向着多元化趋势发展,煤炭市场格局也出现了翻天覆地的变化。有相当一部分煤炭企业将营销工作转向了产品销售与服务方面,企业运营的重点也放在客户身上,所做的一些营销活动都是为了提高客户的满意度。以当前的市场形势来看,这种营销方式并无不妥,任何一家煤炭企业都要以客户为突破点打开市场,只有重视客户的需求、为客户提供尽可能多的高质量服务,企业才能在市场竞争中占有一席之地。本文就煤炭营销的方向与措施展开探讨。
At this stage, the demand for the coal market is moving towards a diversified trend, and the coal market pattern has undergone tremendous changes. A considerable portion of the coal companies shift their marketing efforts to product sales and service. The focus of business operations is on the customers, and some marketing activities are done to increase customer satisfaction. In the current market situation, this marketing is not inappropriate, any one coal-based enterprises to customers as a breakthrough point to open the market, only the importance of customer needs, providing customers with as many high-quality services, companies can Market competition in a place. This article explores the direction and measures of coal marketing.