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为研究电子商务背景下企业和顾客之间的价值创造,从关系观的理论视角构建基于IS应用能力的价值共同创造模型,分析IS应用能力、关系资产、顾客敏捷性和关系价值的构念和维度,应用实证方法验证理论假设.实证研究验证了顾客敏捷性在价值创造的中介作用、IS应用能力对关系资产的互补作用及其对关系价值产生的影响.基于IS应用能力的价值共同创造模型拓展了服务主导逻辑下的价值创造框架,新的理论模型和实证结论解释了电子商务环境下企业通过IS应用能力与顾客进行价值共同创造的机理,为进一步的理论发展和企业实践提供指导.
In order to study the value creation between enterprises and customers in the context of e-commerce, this paper constructs a value co-creation model based on IS application capabilities from the perspective of relationship theory, analyzes the concepts of IS application capability, relationship assets, customer agility and relationship value Dimension and apply the empirical method to verify the theoretical hypotheses.The empirical study validates the intermediary role of customer agility in value creation and the effect of IS application ability on the complementarities of relationship assets and their impact on the relationship value.The value creation model based on IS application capabilities The value creation framework under the service-led logic is expanded. The new theoretical model and empirical conclusions explain the mechanism for enterprises to jointly create value with customers through IS application capabilities in e-commerce environment, and provide guidance for further theoretical development and enterprise practice.