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编者按纵观2015年中国电视的发展格局,地面频道逐渐成为最活跃的一个板块。对于地面频道而言,其自身频道定位存在着合理的区隔,且在各自区域内保持强势,这种跨区域的联合既减少了制约,又有利于联动节目的价值创新,有助于建立共生互补、合作共赢的电视新生态,从共存走向共赢的联合将是必然的趋势。在数字营销的时代下,“北上广深”四家一线地面频道联合强势视频网站爱奇艺达成“互联网+一线地面TV”的营销模式,其首个联
Editor By looking at the development pattern of China’s television in 2015, terrestrial channels have gradually become one of the most active segments. For terrestrial channels, there is a reasonable separation of their own channel positioning and remain strong in their respective regions. This cross-regional alliance not only reduces the restriction but also facilitates the value innovation of linked programs and helps to establish symbiosis Complementarity, cooperation and win-win new TV ecosystem, from coexistence to win-win combination will be an inevitable trend. Under the era of digital marketing, “Qishenbosu” four top-line terrestrial channel joint strong video site Ai Qiyi reached “Internet + first-line terrestrial TV ” marketing model, the first joint