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中国印刷业正处在一个特殊发展时期。其一,2008年开始爆发的全球性经济危机至今尚未见底,全球经济依然处于艰难的衰退期。其二,我们正面临着“第三次工业革命”、即数字化革命带来的转型压力,但转型对传统印刷企业来说并不容易。其三,发展绿色印刷对印刷及材料生产厂商提出了新的要求,但已经处于微利时期的印刷企业要承担这块新增成本存在不少困难。其四,我国的印刷产能早已到了供过于求的地步,传统印刷进一步向前发展的空间有限,也包括现有数码印刷业务满足不了当下数码印刷设备产能要求的现状下,数码印刷似乎也吃不饱。
China’s printing industry is in a special period of development. First, the global economic crisis that started in 2008 has not yet bottomed out and the global economy is still in a difficult recession. Second, we are facing “the third industrial revolution”, the pressure of transformation brought about by the digital revolution. However, the transformation is not easy for traditional printing enterprises. Third, the development of green printing has raised new demands on printing and material manufacturers. However, printing companies that are already in a period of low profit have many difficulties in assuming this new cost. Fourth, China’s printing capacity has already reached the point of oversupply. The limited space for further development of traditional printing, including the existing digital printing business, can not satisfy the current capacity requirements for digital printing equipment. Digital printing does not seem to be enough.