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企业未来的竞争是品牌和形象的竞争,而品牌和形象核心竞争力的基因是企业文化和企业形象,二者相辅相成,共同构成企业的精神资源。培育和弘扬企业文化,塑造企业良好形象,对企业的发展能起到不可低估的作用。
The future competition of the enterprise is the competition of the brand and the image. The genes of the core competitiveness of the brand and the image are the corporate culture and the corporate image. The two complement each other and together constitute the spiritual resource of the enterprise. Cultivate and promote corporate culture, shaping a good corporate image, the development of enterprises can play a role can not be underestimated.