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因特网的出现,改变了人们生活、工作的传统模式,打破了时间、地域的限制,给予人们更多的信息。但随着因特网与无线通信技术的发展,人们已不满足于固定地点与因特网的连接,人们希望随时随地的得到和处理需要的信息,而移动电子商务的出现,实现了人们的愿望。并且越来越多的人相信,移动电子商务将会成为电子商务的主流。据预测,到2003年,超过10％的电子商务交易将通过移动通信设备来完成;到2004年,全球将出现10亿移动电话用户、10亿因特网用户,其中5亿为移动因特网用户;到2005年,将有25％的数据业务通过移动通信设备来传输。特别是在我国,目前已经拥有近7000万手机用户,这些移动终端构成了移动电子商务巨大的潜在市场,移动电子商务时代正向我们走来。
The advent of the Internet has changed the traditional model of people’s lives and work, breaking the time and geographical constraints and giving people more information. However, with the development of Internet and wireless communication technology, people are not satisfied with the connection between the fixed place and the Internet. People want to get and process the necessary information anytime and anywhere, and the emergence of mobile electronic commerce realizes people’s desire. And more and more people believe that mobile e-commerce will become the mainstream of e-commerce. It is predicted that by 2003, over 10% of e-commerce transactions will be completed through mobile communication devices; by 2004 there will be 1 billion mobile phone users and 1 billion Internet users worldwide, of which 500 million are mobile Internet users; and by 2005 Year, 25% of the data traffic will be transmitted through the mobile communication device. Especially in our country, we now have nearly 70 million mobile phone users. These mobile terminals constitute a huge potential market for mobile e-commerce. The mobile e-commerce era is coming to us.