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精彩观点: 转型很重要的特点就是一定要跟产业链结合。转型所遵循最好的商业战略就是双赢。发展产业链就是要上家培育下家,下家养上家。转型要有很准确的定位,定位在哪里?运营商是否应该拍电影、拍电视或者做SP? 电信业产业链当中任何一方必须考虑的问题就是如何给自己定位,如果不考虑好这个问题,转型一定会失败。转型就是要让国民经济各个行业利用信息技术(ICT),给各个产业带来增值。产业链怎么形成一个合理的机制,这是政策管制的问题。面对产业链各个环节,政府应该有一个非常开放的环境,通过这个环境来保证市场竞争的公平性。要建立健康成功的产业链,一定要鼓励创新。产业链的共赢,首先是根据客户的需求持续和延展本身的价值链,其次是价值链主体之间的合作。中国有中国的特色,固定网络创造用户的流量和免费用户,它也代表一种价值。通过有线创造流量和人气,通过无线创造收入,这就是中国用户的消费行为。未来3G的服务已经是一个价值链了,这就是电信和互联网的融合。3G对于运营商、服务提供商、内容提供商都是同等重要的。目标聚集是企业成功很重要的因素,但目标聚集不是松散的,而是要融入产业链当中,发挥各自的优势。运营商今后有可能根本不能从网络上收到钱,所以分配的比例不仅事关SP、CP,更关系到今后自身的生死存亡。真正产业链的合作成功与否,最后落在经济利益的分配上。
Wonderful view: a very important feature of the transition must be combined with the industrial chain. The best business strategy to follow is a win-win situation. The development of industrial chain is to cultivate the next home, under the family support home. Transformation should have a very accurate positioning, positioning where? Operators should make movies, shoot TV or do SP? Telecommunications industry chain either party must consider how to position themselves, if you do not consider this issue, the transformation Will fail. Transformation is to make all sectors of the national economy use information technology (ICT), to bring added value to various industries. How to form a reasonable industrial chain mechanism, which is the issue of policy control. Faced with all aspects of the industrial chain, the government should have a very open environment through which to guarantee the fairness of market competition. To establish a healthy and successful industrial chain, we must encourage innovation. Win-win industry chain, first of all, according to customer demand to continue and extend its own value chain, followed by cooperation between the main value chain. China also has Chinese characteristics, a fixed network to create user traffic and free users, and it also represents a value. Through the cable to create traffic and popularity, to generate revenue through wireless, this is the Chinese consumer behavior. The future of 3G services is already a value chain, and this is the integration of telecommunications and the Internet. 3G for operators, service providers, content providers are equally important. Target agglomeration is a very important factor for business success, but the target agglomeration is not loose, but to integrate into the industrial chain, to play their respective advantages. Operators in the future may not receive money from the network at all, so the distribution of the ratio is not only related to SP, CP, but also related to the future of their own life and death. The success of the real chain of cooperation or not, and finally fell on the distribution of economic interests.