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推销是一项富有挑战性的工作,推销人员也是一支较为独特的社会群体。如何有效地管理推销工作以发挥推销人员群体的积极性,这是每个企业都颇为关心的现实问题。推销员的定级管理,便是一些企业在实践中摸索出的一条行之有效的经验,在实施过程中发挥了积极的作用。一、为什么要对推销员实行定级管理?理想的推销队伍应该是一支能征善战、组织性强、荣誉感强,并与公司保持高度一致的行动组织。然而在一些企业的推销人员中始终弥漫着自由、散漫的作风,有人把这种作风称作“疲
Marketing is a challenging task. Salespeople are also a relatively unique social group. How to effectively manage the marketing work so as to exert the enthusiasm of the salesperson group is a practical issue that every company is quite concerned about. The grading management of salesmen is an effective experience that some companies have worked out in practice and has played an active role in the implementation process. First, why do we have to implement a graded management system for salespeople? An ideal marketing team should be an action organization that is capable of excelling, good organization, and a strong sense of honor. It is also highly consistent with the company. However, there are always free and sloppy styles among some of the company’s salespeople. Some people call this kind of style a ”fatigue."